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If you run a Shopify store that sells consumables, supplies, or anything customers buy more than once — a reorder button is one of the highest-ROI features you can add. It removes friction from repeat purchases and turns one-time buyers into loyal customers.
In this guide, we'll walk through exactly how to add a reorder button to your Shopify store, which method is best for your situation, and how to make the most of it once it's live.
Why a Reorder Button Matters for Your Store
Think about the last time you needed to reorder something online. You had to search for the product, find the right variant, check the size or quantity, and add it to your cart — all from scratch. Even if you loved the product, that friction adds up.
A reorder button solves this by letting customers find any previous order in their account history and add all those items back to the cart in a single click. No searching, no remembering product names, no re-entering quantities.
Stores that benefit most from reorder buttons:
- Coffee, tea, and supplement brands (consumables people buy monthly)
- Pet food and pet supply stores
- Office supplies and B2B stores
- Beauty and skincare stores (moisturizers, serums, etc.)
- Food and grocery stores
- Any store with a subscription or replenishment model
Does Shopify Have a Built-In Reorder Button?
No. Shopify does not include a native reorder button in the default customer account experience. When customers go to their order history, they can view past orders and see what they bought — but there is no one-click "buy again" feature built in.
Shopify's new Customer Accounts (the updated version launched in 2023) is cleaner and faster, but it still doesn't include a reorder feature. This means the only way to add a reorder button is through an app or custom Liquid/JavaScript code.
Important: Shopify's legacy "Classic" customer accounts and the new "Customer Accounts" both lack a built-in reorder button. You need an app or custom code regardless of which account style your theme uses.
3 Ways to Add a Reorder Button to Shopify
Method 1: Use a Reorder App (Easiest)
Install a dedicated Shopify app that handles everything automatically. No coding required, works with all themes, and you can have it live in minutes. This is the recommended approach for most merchants.
Method 2: Custom Liquid Code
If you're comfortable editing Shopify theme files, you can write custom Liquid and JavaScript to build a reorder button. You'd need to modify your customers/order.liquid template, write JavaScript that calls the Shopify Cart API to add items, and handle edge cases like out-of-stock variants. This takes several hours of development time and requires maintenance whenever Shopify updates its cart API.
Method 3: Hire a Shopify Developer
Outsource the custom development to a Shopify Expert. Expect to pay $150–$500+ for a custom implementation. This makes sense only if you need very specific behavior that no app provides.
For most stores, Method 1 (an app) is the right choice. It's faster, cheaper, and you don't carry the maintenance burden.
The Easiest Method: Using a Reorder App
The most straightforward way to add a reorder button is with Reorderify, a free Shopify app by SBTDreams. Here's what it does:
- Adds a "Reorder" button directly on the customer's order history page
- When clicked, it adds all items from that previous order to the current cart in one action
- Handles quantity, variants (size, color, etc.), and multiple items automatically
- Works with Shopify's classic customer accounts and the new Customer Accounts
- Requires zero theme file changes — no Liquid editing needed
- Uninstalls cleanly with no leftover code in your theme
Add a Reorder Button to Your Store Today
Reorderify is free to install and takes less than 2 minutes to set up. No coding required.
Install Reorderify Free →Step-by-Step: Install Reorderify on Your Shopify Store
Go to the Shopify App Store
Open your Shopify admin, click Apps in the left sidebar, then click Shopify App Store. Search for "Reorderify" or go directly to the app listing.
Click "Add app" and Install
Click the Add app button on the Reorderify listing. Shopify will show you the permissions the app needs — these are standard read-only order and product permissions. Click Install app to confirm.
The App Activates Automatically
That's it. Reorderify uses Shopify ScriptTags to inject the reorder button into your customer account pages without touching your theme files. No configuration needed. Open a test order in your store's customer account to verify the button appears.
Test the Reorder Flow
Log in to your store as a customer (or use a test account), go to Account → Orders, and you should see the Reorder button next to each past order. Click it to confirm all items are added to the cart correctly.
Optional: Send a "Buy Again" Email Campaign
Once the reorder button is live, run an email to past customers telling them they can now reorder in one click. This alone can generate immediate sales from customers who were planning to repurchase anyway but hadn't gotten around to it.
Best Practices to Maximize Repeat Orders
Adding the reorder button is step one. Here are a few things that dramatically increase how often customers use it:
1. Make Your Customer Account Easy to Find
Many Shopify themes hide the account icon in a hard-to-spot location. Make sure your header clearly shows a login link or account icon so customers can easily access their order history.
2. Encourage Account Creation at Checkout
Guest checkout is convenient, but guest orders don't appear in account history — meaning the reorder button won't work for them. Enable Shopify's "new customer accounts" which makes sign-up effortless (no password needed, just an email magic link) and dramatically increases account creation rates.
3. Follow Up at the Right Time
If you sell consumables (coffee, protein powder, pet food, etc.), you know roughly when a customer will run out. Set up a Shopify Flow automation or email marketing flow that sends a "time to reorder?" email just before they're likely to need more — with a direct link to their account's order history.
4. Display Order History Prominently
Consider adding a "Your previous orders" section to your homepage or a dedicated "Buy Again" landing page that's linked from your email footer. The easier you make it to find past orders, the higher the repeat purchase rate.
5. Pair It with a Loyalty Program
Combining a reorder button with a points-based loyalty program is extremely effective. The reorder button reduces friction; the loyalty program provides motivation. Together, they create a strong habit loop for repeat customers.
Frequently Asked Questions
Does Shopify have a built-in reorder button?
No. Shopify does not include a native reorder button. You need to use an app like Reorderify or write custom code to add this feature.
Will the reorder button work if a product is out of stock?
Reorderify attempts to add all items from the original order. If a variant is out of stock, Shopify's standard out-of-stock handling applies — the item won't be added, and the customer will see a notification.
Is Reorderify free?
Yes, Reorderify is free to install from the Shopify App Store. Visit the listing for full pricing details.
Does it work with Shopify's new Customer Accounts?
Yes. Reorderify works with both Shopify's classic customer accounts and the newer Customer Accounts experience.
Can I customize where the reorder button appears?
Contact SBTDreams support at sbtdreams@gmail.com for customization options. By default, the button appears in the order history list and on individual order detail pages.
Ready to Add a Reorder Button?
A reorder button is one of the simplest changes you can make to your Shopify store that directly increases revenue from your existing customer base. It takes minutes to install and pays for itself the first time a repeat customer uses it.